Actions for Multicultural marketplaces [electronic resource] : new territory for international marketing and cross-cultural consumer research

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Multicultural marketplaces [electronic resource] : new territory for international marketing and cross-cultural consumer research / guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig

Published
[Bradford, West Yorkshire, England] : Emerald, [2015]
Physical Description
1 online resource (137 pages).
Additional Creators
Demangeot, Catherine, Broderick, Amanda J., and Craig, C. Samuel
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ISBN
9781785600968
9781785600975 (e-book)
Bibliography Note
Includes bibliographical references.
View MARC record | catkey: 20035926