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Strategic analysis : a creative and cultural industries perspective / Jonathan Gander

Author
Gander, Jonathan
Published
Abingdon, Oxon ; New York, NY : Routledge, an imprint of the Taylor & Francis Group, 2017.
Physical Description
167 pages : illustrations ; 25 cm.

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Contents
Introduction -- Competing in the creative and cultural industries : the strategic way -- Diagnosing the problem and formulating a response -- Strategizing for experience providers -- Strategizing for bespoke singularities/one-offs -- Strategizing for the makers of reproducible products -- Crafting a strategy -- Conclusions -- Index.
Subject(s)
ISBN
9781138185265 hardback
1138185264 hardback
9781138185272 paperback
1138185272 paperback
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 20040982