Look inside : cutaway illustrations and visual storytelling / by Juan Velasco and Samuel Velasco ; edited by Juan Velasco, Samuel Velasco, Sven Ehmann, and Robert Klanten
- Preface. What is a cutaway illustration; Types of cutaway illustration; A short history of the cutaway; The masters / Juan Velasco and Samuel Velasco -- The masters: Fritz Kahn -- The masters: Bryan Christie -- The masters: Richard Orr -- The masters: Raymond Biesinger -- The masters: Fernando Baptista.
- "The cutaway illustrations in this book allow our eyes to see what usually remains hidden. They open up houses, bodies, and objects, and allow the individual parts to comprehensively explain the whole. Looking at the outside of things such as architecture, anatomy, or vehicles does not usually reveal much about their internal structures and functions. To learn more, we need to see inside them. Look Inside features infographics that cut up or take apart their subjects and make them transparent. The resulting cross sections and interior views present precise detail in multiple layers. Look Inside starts with a discussion of Arnhem Land, the earliest known cutaway illustrations, showing that even 28,000 years ago, humans had a fascination with how things internally work: the processes that are hidden from the human eye. Including work from both centuries past and the cutting-edge present, Look Inside is an unparalleled compendium of cutaway techniques and their wide-ranging applications. Works from Jewish-German physician Fritz Kahn's imagine the human body as a mechanized factory; Kahn's visual metaphors show conveyor belts and offices instead of veins and valves. Exploded images of classic sports cars allows Fabian Oefner to show every piece of the automotive puzzle from the body shell to individual tiny screws. Richard Orr's scientific pieces represent the natural world and continue in the genre's traditional thread of handmade illustrations; whether a beaver lodge or an arctic circle landscape, Orr presents a vivid natural world or layers and scientific hierarchies. The luxurious collection within Look Inside was curated by renowned information designers and creative directors, Samuel and Juan Velasco. The Velasco brothers have provided invaluable and inspirational insight in the history and theory of cutaway illustrations and visual storytelling."--Publisher.
- 9783899556391 (hardcover)
- Includes index.
Work by: Georgius Agricola; Vladimir Andreev; Adolfo Arranz; Audemars Piquet; Fernando Baptista; Bedelgeuse; Heinrich Berghaus; Raymond Biesinger; British European Airways; Jon Chonko; Bryan Christie; G. H. Davis; Max Degtyarev; El Mundo; Sam Falconer; Marco Ferrari, Ivor Williams (with IUAV students); Foster + Partners; Jason Freeny; Claude Goubet; John Grimwade; James Gulliver Hancock; Koen Hauser; Amanda Hobbs and Alejandro Tuma / National Geographic; Kevin Hulsey; Rod Hunt; Peter Hutton; Hans Jenssen; J. T. Wimperis & Arber; Fritz Kahn; Athanasius Kircher; Vincent Kohler; Kollected/Nick Kaloterakis; Vic Kulihin; Éva Le Roi; Robert McCall / National Geographic; Bruce Morser; The New York Times; Robert W. Nicholson / National Geographic; Nuclear Engineering International; NYCHOS; Fabian Oefner; Olivier Pasqual Studio; Richard Orr; Ned Seidler and Rosalie Seidler / National Geographic; Serial Cut; Times of Oman; Juan Velasco, Martin Gamache and Lauren James/National Geographic; Zombie Studio.
- Source of Acquisition:
- Purchased with funds from the J. Harvey Fahnestock Endowment for Scientific, Engineering and Rare Books; 2016
- Endowment Note:
- J. Harvey Fahnestock Endowment for Scientific, Engineering and Rare Books
View MARC record | catkey: 20045390