Entrepreneurship : starting & operating a small business / Steve Mariotti, Caroline Glackin

Author:: Mariotti, Steve, 1953-
Published:: Boston : Pearson, 2016.
Edition:: Fourth edition.
Physical Description:: xxiv, 541 pages : color illustrations ; 28 cm
Additional Creators:: Glackin, Caroline

Availability

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Contents:

Unit 1: entrepreneurial pathways -- Entrepreneurs recognize opportunities -- The business plan : road map to success -- Creating business from opportunity -- Unit 1: Case study: spanx -- Unit 2: Integrated marketing -- Exploring your market -- Developing the right marketing mix and plan -- Smart selling and effective customer service -- Unit 2: Case study: kitchen arts & letters, inc -- Unit 3: Show me the money : finding, securing, and managing it -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy: debt, equity, or both? -- Unit 4: Case study: Lee's ice cream -- Unit 5 operating a small business effectively -- Addressing legal issues and managing risk -- Operating for success -- Management, leadership, & ethical practices -- Unit 4: case study: onlc training centers -- Unit 5: Cashing in the brand -- Franchising, licensing, and harvesting: cashing in your brand -- Unit 5: Case study: honest tea -- Appendix 1 Sample student business plan : University Parent, Inc -- Appendix 2 Bizbuilder business plan -- Appendix 3 Resources for entrepreneurs -- Appendix 4 Useful formulas and equations.

Summary:

Textbook for Organizing Your Small Business 10145185 ; Financial Management for Small Business 10145186 ; Marketing Your Small Business 10145187 ; Entrepreneurial Service Management 10145188 ; Writing a Business Plan-Small Business 10145189.
This current textbook can be checked out for 2-hours at the Library Desk. If it is unavailable, you may place a hold to get on the waiting list.

Subject(s):

ISBN:

9780133934458
0133934454

Note:

Includes index.

Source of Acquisition:

Purchased with funds from the Robert W. Scott University Libraries Fund in Support of Honor's Education; 2016

Endowment Note:

Robert W. Scott University Libraries Fund in Support of Honor's Education

View MARC record | catkey: 20048761