Platform strategy : how to unlock the power of communities and networks to grow your business / Laure Claire Reillier and Benoit Reillier
- Introduction to platform businesses -- The meteoric rise of platform businesses -- What is a platform business? -- Economic characteristics of platforms -- Platforms as business models -- Platform-powered ecosystems -- Lifestages of platforms : design -- Platform ignition: proving the concept -- Platform scaling : reaching critical mass -- Platform maturity : defending profitable growth -- Platform pricing -- Trust, governance & brand -- Platforms, regulation and competition -- Competing against platforms -- The future of platforms -- Index.
- 9781472480248 (hardback)
- Bibliography Note:
- Includes bibliographical references and index.
- Endowment Note:
- Robert W. Scott University Libraries Fund in Support of Honor's Education
View MARC record | catkey: 20050501