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Market-driven management : strategic and operational marketing / Jean-Jacques Lambin

Author
Lambin, Jean-Jacques, 1933-
Published
New York : St. Martin's Press, 2000.
Physical Description
xxvii, 737 pages : illustrations ; 25 cm

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Subject(s)
ISBN
0312231857 (cloth)
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 2027351