- Machine generated contents note: ch. 1 Opting Into Today's Media -- ch. 2 From Marconi to Mobile Listening -- ch. 3 Television: From Radio With Pictures to Video Screens Everywhere -- ch. 4 Television and Radio Programs and Programming -- ch. 5 Interconnected by the Internet -- ch. 6 Digital Devices: Up Close, Personal, and Customizable -- ch. 7 Advertising: From Clay Tablets to Digital Tablets -- ch. 8 Audience Measurement: Who's Listening, Who's Watching, Who's Surfing? -- ch. 9 Social Media: Private Conversations in Public Places -- ch. 10 The Business of Entertainment and Media Ownership -- ch. 11 Media Operations -- ch. 12 Feature Films: `The Movies' / Ross Helford -- ch. 13 The Personal and Social Influence of Media.
- 9781138903210 hardcover, 1138903213 hardcover, 9781138903203 paperback, and 1138903205 paperback
- Bibliography Note:
- Includes bibliographical references and index.
View MARC record | catkey: 20276436