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International marketing / Michael R. Czinkota, Ilkka A. Ronkainen

Author:: Czinkota, Michael R.
Published:: Fort Worth : Harcourt College Publishers, [2001]
Copyright Date:: ©2001
Edition:: 6th ed.
Physical Description:: xxxiii, 815 pages : illustrations ; 29 cm.
Additional Creators:: Ronkainen, Ilkka A.

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Series:

Harcourt series in marketing

Subject(s):

Export marketing

ISBN:

0030313783

Bibliography Note:

Includes bibliographical references and indexes.

View MARC record | catkey: 2034454