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Actions for The one to one manager : real-world lessons in customer relationship management
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The one to one manager : real-world lessons in customer relationship management / Don Peppers and Martha Rogers
Author
Peppers, Don
Published
New York : Doubleday, 1999.
Edition
1st ed.
Physical Description
xix, 268 pages ; 20 cm
Additional Creators
Rogers, Martha, 1952-
Full Text available online
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Subject(s)
Customer relations
—
Management
Consumers' preferences
Relationship marketing
ISBN
0385494084
Note
Includes index.
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| catkey: 2035008