Actions for The customer century : lessons from world-class companies in integrated marketing and communications

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The customer century : lessons from world-class companies in integrated marketing and communications / Anders Gronstedt

Author
Grönstedt, Anders
Published
New York : Routledge, 2000.
Physical Description
xiii, 238 pages : illustrations ; 24 cm

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Subject(s)
ISBN
0415921996 (cloth)
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 2047131