Actions for Economies of design
Economies of design / Guy Julier
- Author
- Julier, Guy
- Published
- London : SAGE Publications, 2017.
- Physical Description
- xi, 210 pages : illustrations ; 24 cm
- Contents
- Machine generated contents note: 1.Introduction: Contemporary Capitalism and the Rise of Design -- The rise of design: quantities and qualities -- Neoliberalisation -- Deregulation, New Economy, financialisation, austerity -- Design objects of contemporary capitalism -- Economies of Design: structure and approach -- 2.Design Culture and the Neoliberal Object -- Postmodernism and post-Fordism -- London 1986 -- Object environments, intensified movement, episodic measurement -- Human-machine interaction -- The neoliberal sensorium -- Budapest 1996 -- Conclusion -- 3.Design Work -- Design, art education and autonomy -- The creative industries and design -- Design knowledge in practice -- Creativity, design work and performativity -- The designer in the design studio -- Design work and economic fluctuations -- Precarious labour in design -- Flexible accumulation and the symbolic role of design work -- Network sociality and economic geographies of design -- Economies Of Design: The uber design precariat and platform capitalism -- Conclusion -- 4.Global Trade and Mobilities -- Global trade -- The New Economy, globalisation and the `second unbundling' -- Fast fashion and delocalisation -- Full-package supply and the relocalisation of design in Turkey -- Global relocalisation: slow cities, transition towns and makerspaces -- Mobilities -- Migration and design intensities -- Migration, McDonaldization and design extensities -- Mobile object environments -- Conclusion -- 5.Financialisation and Assets -- Show homes: ownership and speculation -- Makeovers -- Clone towns -- `Compelling experiences': retail developments and property companies -- The planning and design of retail spaces -- Rental, investment and retail brands -- The spatial fix -- Conclusion -- 6.Intellectual Property -- The political economy of IP registration -- The competition of monopolies -- 1-click but many patents: global corporations -- Metadata in the entertainment industry -- The design of franchises -- Designers and IP -- Fashion and furniture -- `No Photography!': trade fairs and cycles of design innovation -- Conclusion -- 7.Informal and Alternative Economies -- Definitions -- Shanzhai: a business practice and a cultural movement -- The scale and operations of shanzhai -- From shanzhai to the mainstream economy -- Creativity and policy in China -- Jugaad and frugal innovation in India -- The limits of jugaad -- Horizontalidad: economic crisis and self-organisation -- Activist design and economic crisis in Argentina -- Creative timebanking -- Conclusion -- 8.Public Sector Innovation -- New objects of design for public sector innovation -- Consultant- and government-driven public sector innovation -- New Public Management -- Public sector marketisation and consumption -- Responses to New Public Management -- Austerity -- Towards networked governance -- Design in networked governance -- Virtualism -- Behaviour Change -- Design citizenship -- Conclusion -- 9.Studying Economies of Design -- Beyond design management -- Design Culture Studies -- Economic sociology -- Design and neoliberalism -- Economies of qualities -- Materialisation and finance -- Concluding remarks.
- Summary
- How are the rise of design and neoliberalism connected? How does design change the way we operate as economic beings? What is the economic significance of design? Historically, design has been promoted for its for its capacity to add value to products and services. In contemporary capitalism, however, it assumes a more central and more complex role. Design today is both influenced by, and actively shapes, our economic systems. This ground-breaking book shines a spotlight on how design has become embedded in political economies. It reveals the multiple ways in which design has emerged as a vital feature of neoliberal economic systems, from urban strategies to commercial processes to government policy-making. --
- Subject(s)
- ISBN
- 9781473918863 (pbk. : alk. paper)
1473918863 (pbk. : alk. paper)
9781473918856 (hbk. : alk. paper)
1473918855 (hbk. : alk. paper) - Bibliography Note
- Includes bibliographical references (pages 178-202) and index.
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