Introduction -- Super Mario nation -- An early history of cinematic elements in video games -- The play control of power fantasies : Nintendo, Super Mario and Shigeru Miyamoto -- Quests and fantasies : The Japanese apg -- Game music, music games -- A tale of two gaijin -- Adventures om akihabara : The Japanese game marketplace -- Lost in translation : The games are sick -- Pokémon : Shikaku sedai no sekai shôhin -- Future games -- Thank you, Mario (But are profits are in another country).