Actions for Tourism-marketing performance metrics and usefulness auditing of destination websites [electronic resource]

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Tourism-marketing performance metrics and usefulness auditing of destination websites [electronic resource] / edited by Arch G. Woodside

Published
Bingley : Emerald, 2010.
Edition
First edition.
Physical Description
xiv, 163 pages ; 24 cm.
Additional Creators
Woodside, Arch G.
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Contents
Tourism advertising and marketing performance metrics -- Information usefulness auditing of tourism destination websites: assessing Los Angeles, San Diego, and San Francisco's performance -- Six drivers for high-user satisfaction of tourism websites: performance auditing of Maine, Massachusetts, and New York's direct marketing strategies -- Are tourism websites useful for travelers? Applying an indormation audit rubric for Mediterranean tourism destination websites -- Performance auditing of tourism websites: France, Spain, and Portugal -- Usefulness of government and private destination websites -- Consumer-generated advertisements: examining and creating executions for Starbucks and Chipotle commercials -- Toward a behavioral theory of government-firm relationship behavior: thick description of the dynamics of government's role in shaping China's domestic, inbound, and outbound tourism industry.
Summary
This book provides answers to questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites.
Subject(s)
Genre(s)
ISBN
9781849509008 (hbk.)
184950900X (hbk.)
9781849509015 (ebk.)
1849509018 (ebk.)
Bibliography Note
Includes bibliographical references.
View MARC record | catkey: 20515486