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Tourism-marketing performance metrics and usefulness auditing of destination websites [electronic resource] / edited by Arch G. Woodside

Published:
Bingley : Emerald, 2010.
Edition:
First edition.
Physical Description:
xiv, 163 pages ; 24 cm.
Additional Creators:
Woodside, Arch G.
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Contents:
Tourism advertising and marketing performance metrics -- Information usefulness auditing of tourism destination websites: assessing Los Angeles, San Diego, and San Francisco's performance -- Six drivers for high-user satisfaction of tourism websites: performance auditing of Maine, Massachusetts, and New York's direct marketing strategies -- Are tourism websites useful for travelers? Applying an indormation audit rubric for Mediterranean tourism destination websites -- Performance auditing of tourism websites: France, Spain, and Portugal -- Usefulness of government and private destination websites -- Consumer-generated advertisements: examining and creating executions for Starbucks and Chipotle commercials -- Toward a behavioral theory of government-firm relationship behavior: thick description of the dynamics of government's role in shaping China's domestic, inbound, and outbound tourism industry.
Summary:
This book provides answers to questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites.
Subject(s):
Genre(s):
ISBN:
9781849509008 (hbk.)
184950900X (hbk.)
9781849509015 (ebk.)
1849509018 (ebk.)
Bibliography Note:
Includes bibliographical references.
View MARC record | catkey: 20515486