Introduction: Yoopers, Yooper talk, and English in Michigan's Upper Peninsula -- Dialect and identity: a language ideology approach -- Land, labor, and language: the roots of Upper Peninsula English -- Sounding like a Yooper: the idea of a regional dialect -- What it means to be a Yooper: authentic locals and ideal speakers -- Yooperisms in tourism: selling the idea of a dialect -- Recognize and recycle: regional dialects in the media.