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The international marketing of travel and tourism : a strategic approach / edited by François Vellas and Lionel Bécherel

Published:: New York : St. Martin's Press, 1999.
Physical Description:: xxi, 329 pages : illustrations ; 26 cm
Additional Creators:: Vellas, François and Bécherel, Lionel

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Subject(s):

Tourism—Marketing

ISBN:

0312225970 (cloth)

Bibliography Note:

Includes bibliographical references and index.

View MARC record | catkey: 2074693