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The new consumer online : a sociology of taste, audience, and publics / Edward F. McQuarrie

Author
McQuarrie, Edward F.
Published
Cheltenham, UK : Edward Elgar Publishing, [2015]
Copyright Date
©2015
Physical Description
x, 265 pages : illustrations ; 24 cm

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Contents
Blogs and the megaphone effect -- Yelp and the soapbox imperative -- Pinterest : to make public the private.
Summary
"It's a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to strangers. Edward McQuarrie shows how the operation of taste in consumption has been changed by the Internet and offers a fresh perspective on why websites like Yelp and Pinterest have become so successful... This book will be valuable to students and scholars interested in consumer research, marketing, and sociology, specifically those who seek an alternative to purely psychological and economic explanations for what consumers do online"--
Subject(s)
ISBN
9781784715991 (hbk.)
1784715999 (hbk.)
Bibliography Note
Includes bibliographical references (pages 239-252) and index.
View MARC record | catkey: 20765188