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The development of marketing management [electronic resource] : the case of the USA, c. 1910-1940 / Kazuo Usui

Author
Usui, Kazuo, 1953-
Published
Aldershot, England ; Burlington, VT : Ashgate, c2008.
Physical Description
xii, 166 p. : ill. ; 25 cm.
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Contents
An archetype of marketing management : Butler's ideas and their background -- Scientific management and sales management : the McDonaldization of sales activities -- Scientific management and marketing management : 'science in business' for marketing -- 'Merchandising' as a missing concept in the history of marketing management thought -- The redesign movement and development of product policy : a meeting of marketers and industrial designers -- Development of the idea of channel selection and distribution structure between the two World Wars -- Concluding remarks.
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ISBN
9780754606062 (alk. paper)
0754606066 (alk. paper)
Bibliography Note
Includes bibliographical references (p. [131]-162) and index.
View MARC record | catkey: 20777913