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Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons

Author: Dalrymple, Douglas J.
Published: New York : Wiley, [2000]
Copyright Date: ©2000
Edition: 2nd ed.
Physical Description: xiii, 341 pages : illustrations ; 24 cm
Additional Creators: Parsons, Leonard J.

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Subject(s)

Marketing—Management

ISBN

0471353922 (acid-free paper)

Bibliography Note

Includes bibliographical references and index.

View MARC record | catkey: 2124004