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Cases in strategic marketing management : business strategies in Latin America / Guillermo J. D'Andrea, John A. Quelch

Author:: D'Andrea, Guillermo
Published:: Upper Saddle River, NJ : Prentice-Hall, 2000.
Physical Description:: viii, 280 pages : illustrations ; 24 cm
Additional Creators:: Quelch, John A.

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Subject(s):

Marketing—Latin America—Management—Case studies

ISBN:

0130894907

Note:

Includes index.

View MARC record | catkey: 2137181