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Actions for Marketing : best practices
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Marketing : best practices / Michael R. Czinkota [and others].
Published
Fort Worth : Dryden, [2000]
Copyright Date
©2000
Physical Description
xxvii, 657 pages : illustrations ; 29 cm.
Additional Creators
Czinkota, Michael R.
Full Text available online
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Series
Dryden Press series in marketing
Subject(s)
Marketing
ISBN
0030211093
Bibliography Note
Includes bibliographical references and indexes.
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| catkey: 2150097