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New products management / C. Merle Crawford, C. Anthony Di Benedetto

Author: Crawford, C. Merle (Charles Merle), 1924-2012
Published: Boston : Irwin/McGraw-Hill, [2000]
Copyright Date: ©2000
Edition: 6th ed.
Physical Description: xxv, 534 pages : illustrations ; 24 cm.
Additional Creators: Di Benedetto, C. Anthony

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Series

Irwin/McGraw-Hill series in marketing

Subject(s)

New products—Management

ISBN

0070275521 (alk. paper)

Bibliography Note

Includes bibliographical references and index.

View MARC record | catkey: 2163731