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The maturing marketplace : buying habits of baby boomers and their parents / George P. Moschis [and others].
Published:
Westport, Conn. : Quorum, 2000.
Physical Description:
xii, 303 pages ; 24 cm
Additional Creators:
Moschis, George P., 1944-
Availability
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Subject(s):
Consumer behavior
—
United States
Baby boom generation
—
United States
—
Attitudes
Middle-aged consumers
—
United States
—
Attitudes
Older consumers
—
United States
—
Attitudes
Market segmentation
—
United States
ISBN:
1567203442 (alk. paper)
Bibliography Note:
Includes bibliographical references and index.
View MARC record
| catkey: 2167242