Kellogg on marketing / The Kellogg Marketing Faculty, Northwestern University ; Dawn Iacobucci, editor

Published:: New York : J. Wiley & Sons, [2001]
Copyright Date:: ©2001
Physical Description:: xx, 427 pages : illustrations ; 24 cm
Additional Creators:: Iacobucci, Dawn and J.L. Kellogg Graduate School of Management. Center for Marketing Sciences

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ISBN:

047135399X (cloth : alk. paper)

Bibliography Note:

Includes bibliographical references and index.

View MARC record | catkey: 2167776