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Actions for Marketing to women around the world
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Marketing to women around the world / by Rena Bartos
Author
Bartos, Rena
Published
Boston, Mass. : Harvard Business School Press, [1989]
Copyright Date
©1989
Physical Description
xvii, 320 pages : illustrations ; 24 cm
Full Text available online
Availability
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Subject(s)
Women consumers
Marketing
Women
—
Employment
Women in advertising
ISBN
0875842011 (alk. paper)
Note
Includes index.
Bibliography Note
Bibliography: pages 287-309.
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| catkey: 2170530