Marketing new realities : an introduction to virtual reality & augmented reality marketing, branding, & communications / Cathy Hackl , Samantha G. Wolfe

Author:: Hackl, Cathy
Published:: Lexington, KY : [manufacturer not identified], 2017.
Copyright Date:: ©2017
Physical Description:: ix, 118 pages ; 21 cm
Additional Creators:: Wolfe, Samantha G.

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Contents:

Virtual history -- The basics -- Social & advertising connections -- The empathy machine -- Brand engagement -- VR production & storytelling -- Hardware update -- Novelty vs. necessity -- The next dimension -- Conclusion -- Appendix A : virtual pop culture -- Appendix B : endnotes.

Subject(s):

ISBN:

9780996510677
0996510672

Bibliography Note:

Includes bibliographical references (pages [107]-118).

Source of Acquisition:

Purchased with funds from the Kenneth and Marion Pollock Libraries Program Endowment; 2017

Endowment Note:

Kenneth and Marion Pollock Libraries Program Endowment

View MARC record | catkey: 21841110