Actions for Business-to-business marketing 2018-2019

Email RIS file
Bookmark
Report an Issue

Business-to-business marketing 2018-2019 / by Richard K. Miller and Kelli Washington

Author
Miller, Richard K. (Richard Kendall), 1946-
Published
Miramar, FL : Richard K. Miller & Associates, [2017]
Copyright Date
©2018
Edition
3rd edition.
Physical Description
1 online resource (355 pages).
Additional Creators
Washington, Kelli D. and Richard K. Miller & Associates
Access Online

Availability

I Want It
I Want It

Finding items...

Series
Contents
PART I. MARKET OVERVIEW -- 1. Business-To-Business Marketing -- 2. B2B Spending -- 3. B2B Marketing Spending Trends -- 4. B2B Marketing Benchmarks -- 5. State of B2B Marketing -- 6. B2B Media -- 7. Marketing Technology., PART II. MARKET LEADERS -- 8. Top Advertisers -- 9. Top B2B Agencies -- 10. Top B2B Brands -- 11. Top B2B Campaigns -- 12. Top B2B Commercial Channel Software Companies -- 13. Top B2B Marketing Blogs., PART III. MARKETING SEGMENTATION -- 14. Business & Workforce Counts -- 15. NAICS -- 16. Distribution Channels -- 17. Business Directories & Databases -- 18. Direct Marketing Lists., PART IV. MARKETING & SALES -- 19. Account-Based Marketing -- 20. Content Marketing -- 21. Customer Experience -- 22. Customer Relationship Management -- 23. Data-Driven Marketing -- 24. Direct Marketing -- 25. Event Marketing -- 26. Inbound Marketing -- 27. Lead Generation -- 28. Lead Management -- 29. Market Research -- 30. Marketing Analytics -- 31. Marketing Automation -- 32. Networking -- 33. Product Marketing -- 34. Promotional Events -- 35. Sales -- 36. Sponsorships., PART V. TRADE SHOWS -- 37. Trade Show Marketing -- 38. Largest Trade Shows -- 39. Convention Centers., PART VI. DIGITAL MARKETING -- 40. Digital Marketing Strategy -- 41. B2B E-Commerce -- 42. Email -- 43. Mobile Marketing -- 44. Programmatic Advertising -- 45. Search -- 46. Social Media Marketing -- 47. Video Marketing -- 48. Website traffic., and Appendix A. Academic Centers -- Appendix B. Academic - MBA Marketing Programs Appendix C. Academic-Ph.D./DBA Marketing Programs -- Appendix D. Advertising Agencies -- Appendix E. Analysts -- Appendix F. Associations -- Appendix G. Online Resources -- Appendix H. Periodicals -- Appendix I. Services For Research & Strategy -- Appendix J. Small Business Development Centers.
Subject(s)
Genre(s)
ISBN
9781577832577 (electronic bk.)
1577832574 (electronic bk.)
9781577832508 (print bk.)
1577832507 (print bk.)
Bibliography Note
Includes bibliographical references (pages 352-355).
View MARC record | catkey: 21841455