Actions for Customer equity : building and managing relationships as valuable assets

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Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas

Author
Blattberg, Robert C., 1942-
Published
Boston, Mass. : Harvard Business School Press, [2001]
Copyright Date
©2001
Physical Description
xix, 228 pages : illustrations ; 24 cm
Additional Creators
Getz, Gary, 1955- and Thomas, Jacquelyn S., 1969-

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Subject(s)
ISBN
0875847641 (alk. paper)
Bibliography Note
Includes bibliographical references (pages 213-215) and index.
View MARC record | catkey: 2191262