The freedom economy : gaining the M-commerce edge in the era of the wireless Internet / Peter Keen, Ron Mackintosh

Author:: Keen, Peter G. W.
Additional Titles:: Gaining the M-commerce edge in the era of the wireless Internet
Published:: Berkeley, Calif., U.S.A. : Osborne/McGraw-Hill, [2001]
Copyright Date:: ©2001
Physical Description:: xii, 259 pages ; 24 cm
Additional Creators:: Mackintosh, Ron

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Subject(s):

Electronic commerce
Mobile communication systems
Internet marketing
Business enterprises—Technological innovations
Technological innovations—Economic aspects
Customer relations

ISBN:

0072133678

Bibliography Note:

Includes bibliographical references (pages [239]-246) and index.

View MARC record | catkey: 2198718