Strategic internal communication : how to build employee engagement and performance / David Cowan

Author:: Cowan, David, 1961-
Published:: London, United Kingdom ; Philadelphia, PA : KoganPage, 2014.
Physical Description:: x, 176 pages ; 24 cm

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Contents:

The new organizational triangle: Internal communications, employee engagement and HR -- Culture shock: Corporate culture does not exist -- Zone 1: Intelligence -- how organizations and people think -- Zone 2: Emotion -- How organizations and people feel -- Zone 3: Interpretation -- How organizations and people understand -- Zone 4: Narrative -- How organizations and people agree (or disagree!) -- 07 The end zone: Ensuring effective dialogue -- how organizations and people talk -- Using the dialogue box.

Summary:

"A 2012 State of the Sector survey compiled by Gatehouse, in conjunction with the Institute of Internal Communication, reveals that improving leadership communication has emerged as a top priority, with 60% of respondents naming it as their main focus over the next 12 months. While decisions made by management may be perfectly rational, poor communication can leave employees confused, worried or disinterested. This can directly impact the levels of engagement and performance across an organization. Strategic Internal Communication offers a holistic approach to building engagement, performance and cultural integration. It looks at the relation between the traditional silos of internal organizational communication, HR and employee engagement and demonstrates how communication is a key factor in breaking down barriers. Using the Dialogue Box approach, an efficient framework for assessing the needs and impact of internal communications, it allows managers and leaders to understand the emotions of their company and how this links to the ways employees interpret events and information"--
"Effective internal communications is a much neglected area in the world of business. While most organizations recognize that the external communication between customers and shareholders is crucial to the success of a business, very few consider the implications of their internal communication or develop a clear strategy for it. So while management decisions may be perfectly rational, badly executed communication can leave staff across the organization confused, worried or disinterested. Strategic Internal Communication offers a complete approach to building engagement, performance and cultural integration in any organization. It looks at the relation between the traditional silos of internal communication, HR and employee engagement and demonstrates, using the new Dialogue Box approach, how to use communication more effectively and strategically to break down these barriers"--

Subject(s):

ISBN:

9780749470111 (paperback)
0749470119 (paperback)
9780749470128 (ebook)

Source of Acquisition:

Purchased with funds from the Edwin G. Ernst, Sr. Memorial Libraries Endowment; 2017

Endowment Note:

Edwin G. Ernst, Sr. Memorial Libraries Endowment

View MARC record | catkey: 22062236