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A practical guide to the media business / Susan De Bonis

Author
De Bonis, Susan
Published
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Physical Description
1 online resource (iv, 106 pages).
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Series
Restrictions on Access
Access restricted to authorized users and institutions.
Contents
1. Media today and beyond -- 2. Media basics -- 3. Print media -- 4. Radio -- 5. Television -- 6. The World Wide Web -- 7. Social media and mobile marketing -- Index.
Subject(s)
ISBN
9781631571947 e-book
Note
Part of: 2014 digital library.
Bibliography Note
Includes bibliographical references and index.
Technical Details
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
View MARC record | catkey: 22080124