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Personality, design and marketing : matching design to customer personal preferences / edited by Gloria Moss

Published
New York : Routledge, 2017.
Edition
1 Edition.
Physical Description
1 online resource
Additional Creators
Moss, Gloria
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Contents
Introduction : overview of the book -- Contributor biographies -- Personality theories / Ceri Sims -- Personality encoded in graphic expression -- Graphic expression and personality / Gloria Moss -- Inferring personality from drawings / Bill Wylie -- Personality as reflected in creatives' adverts / Jim Blythe -- Personality communicated in children's digital and non-digital drawings : inferences for marketing research / Judi Harris -- Preferences are for design and marketing that mirror the observer's personality -- Personality : its impact on design and advertising preferences / Gloria Moss -- Ensuring a match between the words on a website and the personality of web visitors / Holly Buchanan -- Matching website and audience personalities : the case of music artist marketing / Paul Springer -- How organisations can create the right environment for personality-sensitive design / Gloria Moss.
Subject(s)
ISBN
9781351974219
9781351974226 (electronic bk.)
135197422X (electronic bk.)
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 22090563