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Latinos, Inc. : the marketing and making of a people / Arlene Dávila
Author
Dávila, Arlene M., 1965-
Additional Titles
Latinos, Incorporated
Published
Berkeley, CA : University of California Press, [2001]
Copyright Date
©2001
Physical Description
xv, 287 pages : illustrations ; 24 cm
Full Text available online
Availability
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Subject(s)
Hispanic American consumers
Market segmentation
—
United States
Hispanic Americans
—
Ethnic identity
ISBN
0520226690 (cloth : alk. paper)
0520227247 (paper : alk. paper)
Bibliography Note
Includes bibliographical references (pages 259-280) and index.
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| catkey: 2216674