Actions for Ultimate guide to Facebook advertising

Email RIS file
Bookmark
Report an Issue

Ultimate guide to Facebook advertising / Perry Marshall, Keith Krance, Thomas Meloche

Author
Marshall, Perry, 1969-
Additional Titles
Entrepreneur Magazine's ultimate guide to Facebook advertising and Facebook advertising
Published
[Irvine, California] : Entrepreneur Media, Inc., [2017]
Copyright Date
©2017
Edition
Third edition.
Physical Description
xviii, 387 pages : illustrations ; 26 cm.
Additional Creators
Krance, Keith and Meloche, Tom

Availability

Browse Nearby on Shelf
I Want It
I Want It

Finding items...

Series
Contents
Facebook takes over the planet earth -- One good ad can change the game -- The risky one-ad experiment -- A tale of identical twins separated at birth -- Two questions: "Is Facebook for me?" and "Which Facebook strategy is right for me?" -- Facebook easy button: boosted posts -- The power of the pixel -- A few fundamentals -- Set yourself up for success -- Your Facebook flight school -- Facebook simulator: like campaigns -- The best proven Facebook selling systems -- Understanding audience awareness -- First two stages of the Facebook flight plan -- Stage three of the Facebook flight plan -- Hacking the hook -- Proven Facebook-friendly offers -- The Facebook ad builder -- The 13 elements of persuasive ad copy -- How I know when my copy is read-power questions -- Creating killer ad creatives that reflect your hook -- Three-step video ad formula -- How to find your perfect audience -- Audiences -- One pixel to rule them all -- Choosing your campaign objective -- Building and structuring your ad sets -- Creating your ads -- Reporting, analysis, action -- Troubleshooting -- The five-tier scaling system -- Career opportunities: the desperate search for quality Facebook and social media marketers -- More boosted posts.
Summary
"Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after--10 seconds later, 10 minutes later, and in the following days and weeks." -- back cover.
Subject(s)
ISBN
9781599186115 (paperback)
159918611X (paperback)
Note
Includes index.
View MARC record | catkey: 22355394