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Sports marketing : a strategic perspective / Matthew D. Shank

Author: Shank, Matthew D.
Published: Upper Saddle River, N.J. : Prentice Hall, [2002]
Copyright Date: ©2002
Edition: 2nd ed.
Physical Description: xxii, 613 pages : illustrations ; 24 cm

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Subject(s)

Sports—United States—Marketing
Sports—Economic aspects—United States

ISBN

0130407917

Bibliography Note

Includes bibliographical references and index.

View MARC record | catkey: 2280575