Actions for We were Yahoo! : from internet pioneer to the trillion dollar loss of Google and Facebook

Email RIS file
Bookmark
Report an Issue

We were Yahoo! : from internet pioneer to the trillion dollar loss of Google and Facebook / by Jeremy Ring

Author
Ring, Jeremy
Published
New York : Post Hill Press, [2017]
Copyright Date
©2017
Physical Description
238 pages ; 23 cm

Availability

Browse Nearby on Shelf
I Want It
I Want It

Finding items...

Contents
Machine generated contents note: ch. 1 Starting at the Bottom -- ch. 2 What Was Yahoo!? -- ch. 3 We ARE Yahoo! -- ch. 4 Unanticipated Redemption -- ch. 5 A Life We Never Imagined -- ch. 6 A Storm is Coming -- ch. 7 Life After Yahoo!: The Tom Bennett Story -- ch. 8 Google: The Largest Missed Opportunity in the History of Business---Take 1 -- ch. 9 Paid Search: The Largest Missed Opportunity in the History of Business---Take 2 -- ch. 10 The Storm Came -- ch. 11 Terry Semel: Old World Failure -- ch. 12 All Hands on Deck for Search: The Largest Missed Opportunity in the History of Business---Take 3 -- ch. 13 Facebook: The Largest Missed Opportunity in the History of Business---Take 4 -- ch. 14 Flickr: The Largest Missed Opportunity of an Internal Division in the History of Business---Take 1 -- ch. 15 Jerry Yang: Founder CEO -- ch. 16 The Evil Empire---Take 1 -- ch. 17 The Activist Investor---Take 1 -- ch. 18 Moral Pygmies -- ch. 19 Carol Bartz and the Evil Empire---Take 2 -- ch. 20 More Turmoil at the Top and Activist Investors---Take 2 -- ch. 21 Marissa Mayer: Hope and Disappointment -- ch. 22 It Was Just Too Late -- ch. 23 Activist Investor---Take 3 and Final Cut. The End of Yahoo as an Independent Company.
Summary
"Only someone from the corporate inside could explain how Yahoo!--one of the greatest brands in corporate history--could rise to the greatest height ever seen in American business...and then crash into oblivion. ... Yahoo!'s story is one of missed strategies, failed opportunities, and poor execution. Early decisions to de-emphasize search features, undervalue Google, and overplay Yahoo's hand in the Facebook negotiations haunted the rest of the company's existence. In addition, factors outside of Yahoo's control--most notably how irrational expectations of Wall Street created an environment where short-term decisions were made at the expense of the long-term good. The story of Yahoo! is a cautionary tale not intended for the faint of heart."--Back cover.
Subject(s)
ISBN
1682615782 (paperback)
9781682615782 (paperback)
View MARC record | catkey: 22861703