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Cultural impact on international branding : a case of marketing Finnish mobile phones in China / Zhenyi Li.
Author
Li, Zhenyi
Additional Titles
Case of marketing Finnish mobile phones in China
Published
Jyväskylä : Jyväskylän yliopisto, 2001.
Physical Description
146 pages : illustrations ; 25 cm.
Full Text available online
Availability
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Series
Jyväskylä studies in communication ; 13.
Language Note
Summary in Finnish and Chinese.
Subject(s)
Cell phones
—
Marketing
—
China
Export marketing
—
Finland
Intercultural communication
Brand choice
—
China
Consumers' preferences
—
China
Consumers
—
China
—
Attitudes
Consumers
—
Research
—
China
ISBN
9513907546
Dissertation Note
doctoral University of Jyväskylä 2001.
Bibliography Note
Includes bibliographical references.
Action Note
committed to retain 20170930 20430101 HathiTrust https://www.hathitrust.org/shared_print_program
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| catkey: 2291173