Culture incorporated : museums, artists, and corporate sponsorships / Mark W. Rectanus

Author:: Rectanus, Mark W.
Published:: Minneapolis : University of Minnesota Press, [2002]
Copyright Date:: ©2002
Physical Description:: x, 298 pages : illustrations ; 27 cm

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Contents:

Corporations and culture: the new partnership -- Full disclosure -- Corporate cultural politics: corporate identity and culture -- Culture, artists, events -- Redefining culture, absolutly -- Sponsoring lifestyle: travels with Annie Leibovitz -- Sponsoring events: culture as corporate stage, from Woodstock to Ravestock and Reichstock -- Museums, cyberspace, audiences -- The sponsored museum, or the museum as sponsor -- Cybersponsoring.

Subject(s):

Art patronage
Corporate sponsorship
Museums—Economic aspects
Arts—Economic aspects
Corporate sponsorship—Germany—Case studies
Germany—Cultural policy

ISBN:

0816638519 (cloth : alk. paper)
0816638527 (pbk. : alk. paper)

Bibliography Note:

Includes bibliographical references (pages 267-278) and index.

View MARC record | catkey: 2300188