- Machine generated contents note: pt. I Conceptual Issues in Social Media -- 1.How Social Media Will Impact Marketing Media / Jagdish N. Sheth -- 2.Social Media Marketing: Evolution and Change / H. V. Verma -- 3.Uniqueness of Social in the Overall SMAC Stack / Easwar Krishna Iyer -- 4.Lifecycle of Information on the Web: Implications for Aggregator Sites / G. Shainesh -- 5.Shadow Side of Social Media Marketing: A User's Perspective / Anuragini Shirish -- pt. II Understanding Digital Consumers -- 6.Exploring the Relationship Between Perceived Benefits and Social Media Brands Using Discriminant Analysis / Avinash Mulky -- 7.The Influence of Trust and Ease of Use of Social Media Platforms on South Africa's Generation Y Social Media Use Intention and Information Sharing / Richard Chinomona -- 8.Decoding Digital Consumer Feedback: Customer Intelligence Insights Through Unstructured Data Mining / Aswinraj Govindaraj -- pt. III Integrating Social Media into Marketing -- 9.Social Media Marketing, Corporate Social Responsibility, and Social Change in India / Sameer Deshpande -- 10.The Future of Social CRM / Ajay Row -- 11.Sales Professionals' Use of Social Media to Create and Deploy Social Capital in US and Indian Companies / Raj Agnihotri -- pt. IV Social Media Applications and Case Studies -- 12.Influence of Social Media Marketing on Health Care and Automobile Sectors in India / Ambrish Joshi -- 13.A Critical Analysis of Consumer Protection in Social Media Selling with Reference to Information Disclosures / Githa Heggde -- 14.Portea: Social Media Applications / K. Ganesh -- 15.Qwikcilver's Experience: Why Social Marketing Drove Digital Gifting Growth in India / T. P. Pratap.
- 9811053227 and 9789811053221
- Bibliography Note:
- Includes bibliographical references and index.
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