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The Strategy Planning Process [electronic resource] : Analyses, Options, Projects / by Rudolf Grünig, Richard Kühn

Author
Grünig, Rudolf
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2018.
Edition
2nd ed. 2018.
Physical Description
XX, 265 pages 120 illustrations : online resource
Additional Creators
Kühn, Richard and SpringerLink (Online service)
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Contents
Idea of Strategic Planning -- Strategic Documents and the Strategy Planning -- Initializing Strategic Planning -- Strategic Analysis at the Corporate Level -- Developing the Corporate Strategy -- Strategic Analysis at the Business Level -- Developing the Business Strategies -- Finalizing Strategic Planning.
Summary
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level.
Subject(s)
ISBN
9783662562215
Digital File Characteristics
text file PDF
Part Of
Springer eBooks
View MARC record | catkey: 23120927