Managing a Company in an Activist World [electronic resource]: The Leadership Challenge of Corporate Citizenship
- Burke, Edmund M.
- Praeger Publishers [Imprint] Jan. 2005 Portsmouth : Greenwood Publishing Group, Incorporated
- Physical Description:
- 208 p.
- Restrictions on Access:
- License restrictions may limit access.
- Annotation Against a backdrop of corporate scandal, business leaders can no longer rely on the old-fashioned style of one-sided "community relations" programs to promote a good image. Nor can they expect preferential treatment just because they meet their tax obligations. Pressure from all sides is forcing corporate leaders to increase their investments in the communities they serve and redefining their relationships with key stakeholder groups, including employees, suppliers, governing boards, shareholders, and the press. Safeguarding the environment, supporting human rights, eliminating child labor, entering into partnerships with nonprofit organizations, solving community problems, opening up financial reports to scrutiny, consulting with community residents, and contributing to local charities are now essential elements of corporate character. Managing a Company in an Activist World takes the discussion of corporate citizenship to a new practical level, offering business leaders answers to such tough questions as: What do our stakeholders value most? How can we respond to a growing number of formal compliances and informal demands? How do we most effectively communicate our role as a good corporate citizen? And, perhaps most importantly, how can we shake off inertia, public skepticism, and short-term focus to make corporate citizenship a priority without sacrificing growth and profits?
- Audience Notes:
- Trade Greenwood Publishing Group, Incorporated
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