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Winning in Asia, Japanese style : market and nonmarket strategies for success / edited by Vinod K. Aggarwal and Shujiro Urata
Published:
New York : Palgrave Macmillan, 2002.
Physical Description:
xiii, 282 pages : illustrations ; 22 cm
Additional Creators:
Aggarwal, Vinod K.
and
Urata, Shūjirō, 1950-
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Subject(s):
Marketing
—
Japan
Marketing
—
Japan
—
Case studies
Marketing
—
Asia
—
Case studies
Investments, Japanese
—
Asia
Investments, Foreign
—
Asia
Japan
—
Foreign economic relations
—
Asia
Asia
—
Foreign economic relations
—
Japan
ISBN:
0312239114
0312239106
Bibliography Note:
Includes bibliographical references and index.
View MARC record
| catkey: 2337774