The purpose of this thesis is to explore the efficacy of using language to promote African developmental efforts through applications of ecolinguistic analysis. While such discourse analysis is becoming prolific, there is still a paucity being applied to African developmental discourse. For this reason, I have chosen to analyze two texts, the 2004 Nobel Lecture by Kenyan environmental and political activist, Wangari Maathai and a report published by the World Bank titled, Leapfrogging: The Key to Africas Development? From Constraints to Investment Opportunities. The juxtaposition of these two texts will reveal the underlying stories being told through both Western and African language and address the implications of diffusing those stories within a society, as pertaining to development. The interrelationship of language and social change is still an unfamiliar concept for many, yet one that holds much potential. In writing this thesis, it is my hope that the efficacy of using language to promote developmental efforts will become evident and that the stories we are living by will be disclosed.