Overview of knowledge management / Andreea M. Serban, Jing Luan -- Data mining and its applications in higher education / Jing Luan -- Building portals for higher education / Richard A. Pickett, William B. Hamre -- Customer relationship management / Michael Fayerman -- Organizational learning and the case for knowledge-based systems / Lisa A. Petrides -- Technologies, products, and models supporting knowledge management / Jing Luan, Andreea M. Serban -- Knowledge management : the "fifth face" of institutional research / Andreea M. Serban.