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Sports and entertainment marketing / Ken Kaser, Dotty Boen Oelkers

Author
Kaser, Ken
Published
Boston, MA : South-Western/Cengage Learning, [2019]
Copyright Date
©2019
Edition
4e, Precisions Exam edition.
Physical Description
440 pages : color illustrations ; 29 cm
Additional Creators
Oelkers, Dotty Boen

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Contents
What is sports and entertainment marketing? -- Putting the customer first -- Sports and entertainment means business -- The wide world of sports and entertainment -- Marketing-information management -- The product is sports and entertainment -- MAnaging the channels -- The economics of supply and demand -- Sports and entertainment promotion -- Promotional planning -- Selling sports and entertainment -- The marketing game plan -- Sports and entertainment legal issues -- Business ownership and leadership -- Scoring a career.
Summary
Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts in this expanded, updated edition. Throughout the book, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. The text addresses current trends in social media as it relates to promotion, and also covers math functions that would be needed in marketing.
Subject(s)
Genre(s)
ISBN
1337904023
9781337904025
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 23795230