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Actions for A motivational research study on Siemens' image and advertising : Report 1968
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A motivational research study on Siemens' image and advertising : Report 1968
Published
Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description
1 online resource
Additional Creators
Adam Matthew Digital (Firm)
Access Online
ezaccess.libraries.psu.edu
Full Text available online
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Summary
Description: Siemens.
Other Subject(s)
Siemens AG
Electronics and Technology
vision, time, advertising, electrical, engineer, business, communication, corporate image, competitor analysis, target market, fear, modernity, advertisement effectiveness test, slogan, design, self-image
Croton-on-Hudson, New York
Note
AMDigital Reference: 95;2161C (English).
Interview; Test.
Original Version
Reproduction of: A motivational research study on Siemens' image and advertising place of publication unknown: Institute for Motivational Research, Inc., Sep-68.
Location of Originals
Hagley Museum and Library
Copyright Note
Hagley Museum and Library
View MARC record
| catkey: 24165550