A proposal for a motivational research study on the marketing and sales potentials of the Schick Krona double edge razor blades : Proposal 1962

Published:: Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description:: 1 online resource
Additional Creators:: Adam Matthew Digital (Firm)

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Summary:

Description: Schick.

Other Subject(s):

Schick Safety Razor Company
Personal Products
shaving, razor, purchasing, male consumer, promotion, personality profiling, quality, brand loyalty, young consumer, psychometric testing
Croton-on-Hudson, New York

Note:

AMDigital Reference: 75;1639A.
Interview; Test; Focus Group.

Original Version:

Reproduction of: A proposal for a motivational research study on the marketing and sales potentials of the Schick Krona double edge razor blades place of publication unknown: Institute for Motivational Research, Inc., Nov-62.

Location of Originals:

Hagley Museum and Library

Copyright Note:

Hagley Museum and Library

View MARC record | catkey: 24166092