This item is split between two separately bound parts. Subheadings: "Part 1. A review of existing research material and recent brand advertising". "Part 2. motivational pilot study". AMDigital Reference: 66;1442C. Interview.
Original Version
Reproduction of: A psychologically oriented consumer research program on the shampoo market place of publication unknown: Institute for Motivational Research, Inc., 21-Dec-61.
