An executive summary / major findings and practical applications of a motivational research study on the marketing situation of Volkswagen : Report 1962

Published: Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description: 1 online resource
Additional Creators: Adam Matthew Digital (Firm)

Access Online

ezaccess.libraries.psu.edu

Availability

Finding items...

Summary

Description: Volkswagen.

Other Subject(s)

Volkswagen Pty., Ltd
Automotive
automobile, car, male consumer, transport, price, pricing, design, purchasing, buying habits, consumer trend, corporate image, brand choice, competitor analysis, personality profiling, social class, family, shape, word-of-mouth advertising, attitude, public opinion, anxiety, market share
Croton-on-Hudson, New York

Note

AMDigital Reference: 66;1431C - Exec.
Interview; Test.

Original Version

Reproduction of: An executive summary / major findings and practical applications of a motivational research study on the marketing situation of Volkswagen place of publication unknown: Institute for Motivational Research, Inc., Feb-62.

Location of Originals

Hagley Museum and Library

Copyright Note

Hagley Museum and Library

View MARC record | catkey: 24166314