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Actions for Twelve criteria for a good brand name or trade mark : Report 1961
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Twelve criteria for a good brand name or trade mark : Report 1961
Published
Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description
1 online resource
Additional Creators
Adam Matthew Digital (Firm)
Access Online
ezaccess.libraries.psu.edu
Full Text available online
Availability
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Other Subject(s)
General
Advertising
trademark, logo, brand awareness, marketing, name, promotion, brand choice, design, quality, modernity, symbolism, corporate image, signs and symbols
Croton-on-Hudson, New York
Note
AMDigital Reference: 66;1428E.
Original Version
Reproduction of: Twelve criteria for a good brand name or trade mark place of publication unknown: Institute for Motivational Research, Inc., May-61.
Location of Originals
Hagley Museum and Library
Copyright Note
Hagley Museum and Library
View MARC record
| catkey: 24166319