A motivational research study of the Rambler image among owners of competitive cars - phase II - the impact and influence of 1962 car models : Report 1962

Published: Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description: 1 online resource
Additional Creators: Adam Matthew Digital (Firm)

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Summary

Description: Rambler.

Other Subject(s)

American Motors Corporation
Automotive
brand choice, brand preference, consumer trend, market share, corporate image, purchasing, design, quality, price, pricing, automobile, car, tradition, self-image, word-of-mouth advertising, competitor analysis, buyer motivation, buying habits, personality profiling, brand loyalty
Croton-on-Hudson, New York

Note

AMDigital Reference: 65;1399C Phase II.
Interview; Test.

Original Version

Reproduction of: A motivational research study of the Rambler image among owners of competitive cars - phase II - the impact and influence of 1962 car models place of publication unknown: Institute for Motivational Research, Inc., Jan-62.

Location of Originals

Hagley Museum and Library

Copyright Note

Hagley Museum and Library

View MARC record | catkey: 24166346

Actions for A motivational research study of the Rambler image among owners of competitive cars - phase II - the impact and influence of 1962 car models : Report 1962

A motivational research study of the Rambler image among owners of competitive cars - phase II - the impact and influence of 1962 car models : Report 1962

Access Online

Availability